Best Event Marketing Strategies for eSports Tournament Organisers

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Esports has gained immense popularity across the globe, particularly among millennials. It has got to be since there is a chance to win real money, which could be a lot more than chump change. You may only be aware of the hype surrounding eSports competitions organized by industry titans like GGBet casino Tournaments.

At the beginning of 2023, there were 540 million esports fans worldwide. A big part of that popularity is due to the thoughtful marketing strategies that go into engaging the target market and making this appealing to the masses. Therefore, if you want to dive into the sea of opportunities and organize a sports tournament yourself, here are some dynamic marketing tactics that actually work.

The Environment for eSports Tournament Marketing in 2023

A tournament can technically be organized by anyone, but it is not a cakewalk

On a larger scale, gambling businesses and online casinos are in charge of organizing the majority of eSports competitions.

But these days, local clubs and groups with ardent eSports knowledge can band together to organize these competitions thanks to new and cutting-edge IT technologies. Video games that are played in a competitive, tournament-based environment, with a massive audience betting their money or just watching, professional leagues fighting it out, and prominent sponsors make up the esports business.

Despite being in its infancy, eSports marketing faces fierce competition. Competition comes from rival players, rival teams, rival eSports bookmakers, and rival event organizers.

As the organizer, you must examine the various gaming trends, eSports platforms, and genres in order to draw up an effective marketing strategy.

Knowing, Identifying, and Segmenting the Quintessential Customer Persona

Every successful eSports event marketing campaign begins with segmenting the target audience according to what they favour. Gaming genres, the most alluring games within those genres, and even elements like streaming providers, the prize pool, and the network speed recommended to stream those games at their best—information is the way to gain trust, and trust is the way to gain loyalty.

Choosing the right eSports games is a big part of streamlining all that data and ultimately organizing a successful tournament. The following are some of the most popular games, organized by genre, fan base, and target audience.

Games	Genre	Target Audience	Studio
League of Legends (LoL)	Multiplayer Online Battle Arena (MOBA)	Mostly men aged between 18–35	Riot Games
Counter-Strike Global Offensive	First-Person Shooter (FSP)	Mostly teenage boys	Valve Corporation
Call of Duty Warzone	Player vs Player (multiplayer), FSP	Mostly youngsters aged 21 to 35	Infinity Ward and Raven Software
PUBG: Battlegrounds	Battle Royale, PvP	Mostly adults aged 21 and above	PUBG Studios

The eSports gaming community is heavily influenced by tournament organizers who know their audience demographically. The strongest method for creating a user-centric marketing strategy. As the tournament's organizer, you can make use of the following elements to draw in more serious interest and create a well-rounded plan to capture your audience:

➔     Motivation: Selecting the right game genres, teams, and titles will encourage gamers to choose your event.

➔     Gaming Demographics: While designing your tournament marketing plan, create marketing creatives based on the demographics of gamers, including their age, location, lifestyle, social media activity and so on.

➔     Gaming Experience: Consider factors like how you make your audience interact with the world you have created for them, how easy and fluid it is for them to sign up, sign in, participate, play games, transact, how they communicate with other players, etc.

Therefore, the most actionable event marketing plan works by including vital information and benefits about your tournament so that the end-user who is looking for something similar will deliberately respond.

Select The Right Tournament Platforms

Several online casinos stream their eSports competitions across web browsers on their websites. But pick a handful if you want to hold your event on a third-party platform. Many event organizers hold the notion that the more streaming sites they use to promote their tournament, the better. Truth be told, most of your audience probably has a favorite platform or two. You won't be able to master your engagement and reach the channels that matter if you use too many of them. Currently, the leading gaming platforms are 

●     YouTube Gaming

●     Twitch

●     Hitbox

●     Bigo Live

Streamline and automate your marketing activities after selecting the best platform to promote your competition. You need to stay on top of current trends that are specific to the channels you choose. Schedules are very important for posting your content timely and consistently so that it reaches the maximum number of people.

Leverage Attractive Visual Marketing: Videos, Graphical Media, and Influencer Marketing

Once you have targeted the right audience on the most suitable platforms, it is now time to visually enthrall the audience with the proper kind of visual material that calls for action. Some of the most convincing and intentional strategies to improve the visual marketing strategy are as follows:

●     Influencer marketing: You can use micro- and macro-influences to promote your company by choosing influencers with a large following. The human-level strategy has a significant impact.

●     Marketing Videos: Investing in marketing videos can pay off handsomely. But video ads for eSports tournaments work differently from traditional ones. You need to create impactful visual content. If you are marketing on Twitch, your ad will show up during game breaks. Make sure your videos are visually energetic and engrossing, but always keep the information simple to read.

●     Timely Posts: Make the event announcements well in advance; the event should have a buildup of about 2-3 weeks. If you post just a few days in advance, many people will miss out on it. If you announce your tournament weeks in advance, viewers might forget about it. Balance is the key.

When it comes to the most effective event marketing strategy for eSports tournaments, seeing is believing. And your audience is smart enough to believe only what is true. If you stick to the truth of the matter with accurate data and information, it will never fail to draw attention.

Conclusion

eSports will rival the biggest traditional sports leagues in terms of future opportunities, according to Steve Borenstein, Chairman of the Esports Division at Activision Blizzard, the holding company of Activision Inc., which published the Call of Duty: Warzone game.

There are also a lot of growth opportunities for this young industry in the areas of licensing, sponsorships, merchandising, and ticket sales. There are many more offbeat strategies like podcasting, blogging, and press release publishing that cater to a specific crowd. Relevance is the key to effective outreach.

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