Why 800 Numbers Attract The Best Leads

When leading businesses, company owners are constantly looking for ways to attract the best leads. Attracting leads is not a simple task and strategies vary from one business to the next. One tried-and-true technique, however, has been the use of 800 numbers. 800 numbers not only attract the best leads, but also boost the bottom line. Because of the success of 800 numbers and lead production, a business owner must incorporate toll free numbers into their overall business plan. Figuring out where to tie them in is the first step.

In business terms, a lead is a person or business who may eventually become a client. A lead also refers to data that identifies a person or entity as a potential buyer or a service or product. Potential customers are also commonly referred to as prospects. Leads are most often obtained through a referral from an existing customer or through direct responses to advertising efforts. 

A business owner will gain access to leads through advertising, direct mailings, trade shows, third parties, and other marketing efforts. 

There are different types of leads based on how each lead is qualified and the present stage of the communication process. Below are four types of leads:

Marketing qualified lead: Contacts who have engaged with your marketing team, but are not yet ready to receive a sales phone call. A person who fills out a form on your landing page for an offer is an example of this. 

Sales qualified lead: A contact who has taken action that indicates their interest in converting to a paying customer. A person who fills out a contact form on your website and asks specific questions about a product is an example of this.

 

Product qualified lead: A contact who has already used your products and has indicated interest in paying for services/ products is product-qualified. Someone who uses the free trial of a service and asks about other features that may be available with the paid version is an example of this. 

Service qualified lead: A contact who has directly reached out to your sales team expressing interest in becoming a paying customer is a service-qualified lead. 

800 numbers are toll free numbers. With these types of phone numbers, the caller does not incur the cost of the call. Instead, the company that owns and markets the number pays for incoming calls. 

800 numbers and toll free numbers with other prefixes are commonly used in advertising efforts. A business owner posts the toll free number on their website, blog, social media page, or in an ad. If the number is on their website, it can be clickable. Making the number clickable encourages a website visitor to take some sort of action immediately. 

Business owners want their sales representatives to have a constantly full sales funnel, so why not purchase leads? Because, buying leads instead of organically generating them is more costly. Also, purchased leads are cold. A cold lead does not actually know you, and therefore, less willing to engage. It is always better to generate leads in an organic fashion as opposed to buying them. 

The introduction of virtual phone numbers has dramatically transformed how we do business. It has brought a simplicity and synergy to communication systems that did not exist before. Virtual phone numbers also offer cost savings and flexibility. Using virtual 800 phone numbers for attracting sales leads is no different. With virtual phone numbers, a business owner may use a different 800 number for every lead-attracting effort. A business owner is better able to track which efforts work and which do not. This alone offers great value for a business owner. 

To be blunt, purchasing an 800 number is simple. Similarly, there are many 800 number providers on the market. Not all providers, however, have a long-standing reputation for reliability, cost savings, excellent customer service, and an ever-growing list of features to offer. Global Call Forwarding offers all of that and much more.

A business owner that relies on sales leads will want to seek out the best methods for acquiring leads. Not only is it important to get leads, but attracting the “best” leads is uber important as well. Simply, using 800 numbers and other types of toll free numbers to get the best leads is a tried and true method for accomplishing the goal in sight. Global Call Forwarding will help you get set up with as many virtual phone numbers as you need to individually track all of your efforts. This is the best way to implement strategy and modify based on results.