8 Tips for Writing Better Ad Copies

So, if you are part of that group, you can take solace in the knowledge that you aren’t alone. We have compiled a list of foolproof tactics for writing head-turning ad copies. By the end, you will feel more confident in your ability to attract customers with your ads.
Leverage the Competition’s Audience
If your product or brand isn’t as famous as your competitors’, you can use a comparative approach in your headline. You don’t have to mention the competition to avoid drawing attention to them. A subtle suggestion, quote, or association is enough for users to click through.Let your copy seem familiar but unique. You can redirect some of its traffic to your product by associating with successful strategies and an existing customer base. For instance, if you are promoting an academic writing services platform where students order essays and look for the help of professional essay writers from Harvard, you can use relatable college slang to connect with your customers.
Put Yourself in the Reader’s Shoes
You must learn to dissociate yourself from your ad pieces, especially after drafting them. When writing, put on the customer’s hat. Imagine what you would think of the copy if you came across it while randomly scrolling on social media as the customer.
Start With a Bang
You can reel in the reader using humor, thought-provoking questions, or verifiable statistics. Make your headline badass enough to get the customer interested in knowing more.
But don’t do it to the point where it makes the product or service you are promoting underwhelming by comparison. In all you do, sound believable, and make it snappy.
Appeal to the Customers’ Emotions
Professional essay writing websites use this strategy to significant effect. Instead of focusing on their writing service, they appeal to the average student’s emotional need to feel accepted socially and not miss out on the fun years of their life. Their ad copies make the students feel like they could solve multiple problems at once with one purchase or subscription.
Include the Right Keywords
But stuffing your ad copy with keywords isn’t the way to go. Remember that your customers are humans. Google’s bots won’t buy your freshly baked doughnuts.
Instead, use general and specific keywords in the proper proportion in your copy. You can even add them to the ad’s display URL. And tactfully ensure you don’t lose that emotional appeal, readability, or naturalness.
Highlight What the Reader Stands to Gain
Remember that you aren’t a storyteller and a problem solver. Don’t let your audience miss either element in your ad copy. If you demonstrate your understanding of their needs and show that you have a solution for them, the audience will come to you.
Add a Straightforward Call-to-Action
Use words like Register, Download, Buy, Subscribe, etc., in the CTA depending on what you want them to do.
Put the CTA in bold to make it stand out from the rest of the copy. That way, even the most distracted reader won’t overlook the definitive action that solves their problem and brings money to you.
Have Another Pair of Eyes Review Your Copy
A great strategy is to A/B test the copy by creating two versions or ideas for it and running them by your colleagues or anyone representing the ad’s target audience. You can focus on different things in both versions of the ad copy or use different tones. Switch things up, but let both texts go through the same judgment parameters and criteria.
You can review the copy in other ways as long as you step back and let others give their opinions on your copy’s appeal before making it go live.
Conclusion