CEO of Euroinvest Andrey Berezin: Spanish Prospects Future Business Development
By
Spain has always
attracted business people from all over the world with its comfortable business
environment. This country has rapidly developed its tourism and food industry,
development, services, and trade. Entrepreneurs from Russia actively cooperated
with their Spanish partners on a mutually beneficial basis.
Today's realities
dictate new conditions, but this does not mean commercial ties have been
severed forever. There are some areas, such as medicine, high technology,
instrumentation, and investment, in which work has either not ceased at all or
continues to be carried out with certain peculiarities in mind.
Beginning of Success
Russian entrepreneur
Andrey Berezin, CEO of the Euroinvest holding, finds new directions for his
business under challenging conditions. Yes, times today are complex, Berezin
admits, but we cannot say that they have not brought us new exciting
opportunities.
Berezin, a graduate of
D.F. Ustinov Leningrad Mechanical Institute, started his business in the
difficult 90s. He realized that international partnership had undeniable
prospects as an ambitious young man. Quickly assessing the most promising
current conditions direction, he set up container shipments of goods and
products from England. This is how Berezin not only started his way to
significant business but also clearly marked the vector of all his future
activities - always taking care of people.
As the entrepreneur
said in one of his interviews, the fact that he managed to grow into a severe
business person without tarnishing his reputation and always doing business
honestly, even in those difficult times, laid a solid foundation for his future
career.
Today Berezin's
business includes activities in various directions, but always the money earned
goes to help people, to support young talents, and to develop real
professionals.
Promising Direction
It would be wrong to
say that the entrepreneur's talent is cramped in Russia; he is just used to
working as productively as possible and looking for optimal conditions for
growth and earnings. Of course, the sphere of his interests is also located
outside our country.
The construction
company Euroinvest Development, which has long and productively developed under
the wing of Euroinvest, has proved itself on the best side in Russia. It is
known by everyone in St. Petersburg and the Leningrad region, where the company
is most active. The company is known for its revolutionary projects in housing
(for example, the innovative Residential Complex in Murino) and for being called
the most client-oriented developer in the Leningrad region.
Andrey Berezin decided
long ago to pay special attention to development as not only a perspective but
also an exciting direction. He started buying land in the Leningrad Region and
in the city limits a long time ago, even before he had the idea to create
Euroinvest Development. Things were going well, and Berezin became interested
in similar European projects.
A few years ago, he
found reliable partners in Italy and tried his hand at real estate projects
there. The partners developed some exciting and favorable solutions for
clients, offering a wide range of real estate, from simple apartments to real
castles.
The Italian experience
still helped Berezin to hone his new skills and further strengthen his already
rich experience in the field. Today the businessman, looking ahead, is thinking
about what projects could be implemented in Spain, which is so beloved by many.
The businessman and his team are ready to work not only with their compatriots
but also with foreign clients. All the more so, there is considerable
experience.
Tourism and Recreation
The thirst for
activity and development of new directions remains unquenchable for Andrey
Berezin. The entrepreneur does not discount the tourism business when
considering further potential projects in Spain. If you try this new direction,
the country seems more than promising. The field of
activity is also the widest:
●
rental
●
hotel business
●
restaurant business
●
personnel training
Many of these
activities the businessman has long been actively developing in Russia. He is
looking at others, not discounting the possibility of concluding some deals and
continuing to act through partners. It is not unimportant that this area in the
future can give our compatriots a lot of jobs.
In addition, Spain is
a promising investment market, and this kind of activity is a result of
Euroinvest holding. Andrey Berezin is ready to develop this direction in the
country.
Today, when many
companies are leaving our country, investing as a business can be both
extremely profitable and destructive. Everything depends on experience,
knowledge, and the ability to make crucial decisions quickly. Andrey
Valerievich emphasizes that even a good asset may not be helpful to everyone.
First of all, it
concerns doing business in Russia when a severe company has an opportunity to
buy out foreign competitors. Invest not only in the process itself but also in
equipment and immovable property. Berezin gives an example of how his company
has received purchase offers from Nokian Tyres to a gas station fast food
chain.
At first glance, the
offer is tempting and must take, but it makes sense to assess your and your
business's capabilities impartially. "Why do I need
tires?" elaborates Berezin, – "It's entirely out of our line of work.
There are things that only profile investors should do, the businessman
stresses. At the time of the deal, you need to have all the information from
the finer points of production to the raw material base”.
If you invest your
energy and money, you should invest in a business in which you are already a
high professional or in a related industry. Today, the entrepreneur's team is
thinking about investment, development, and the tourist component in Spain.
But while the tourist
direction is still only in the businessman's plans, the critical and complex
project of his own, the production of medical devices, is always a priority for
him.
Key
Area
Euroinvest Holding,
which owns plant (which develops, creates, and sells electro-vacuum devices and
microelectronic products), includes
unique company develops devices designed to diagnose and treat
oncological diseases.
In addition, the
company produces unique X-ray tubes, the scope of which is excellent; they are
bought for customs, forensics, and medical devices. Many countries, not only
European countries, purchase such tubes because the appropriate modification
allows using them in foreign X-ray machines.
Berezin plans to offer
this work to his Spanish colleagues in the future since this necessary
equipment for modern medicine is not yet produced in this country.
The issue of
cooperation with Spain in the medical field does not end there. In the near
future, Andrey Berezin plans to launch the production of unique devices for
treating lung cancer. The prototype device has already been successfully
presented in Russia and has passed the first clinical tests. This apparatus
allows for radiation therapy during surgery (intraoperative treatment) when the
doctor simultaneously removes the malignant tumor and uses X-rays to treat the
affected areas. By the way, this is not the only Euroinvest project that can
help doctors in the fight against cancer. The specialists are no less
interested in the X-ray device for rapidly diagnosing breast tumors created at
the holding enterprises. Its prototype is also being prepared for mass
production.
The businessman is
sure it is necessary to share such developments. After all, we are discussing
the fight against one of the worst diseases. Importing the device to Spain, not
the wealthiest country in the EU, would also be helpful because the cost of
foreign analogs of similar instruments is three times higher.
Famous Plant
Generally speaking,
Euroinvest Holding also has vast experience and interest in imports and
purchases of parts and equipment here. Plant is a genuinely unique enterprise,
established as far back as 1889 with the production of the first Russian
incandescent bulbs.
Andrey Berezin became
a shareholder of the company ten years ago. Since then, plant has been actively
developing, and its products are exported to more than 20 countries. Not
surprisingly, Berezin came up with the initiative to create a distributed cluster
of the domestic electronics sector within the company.
The shareholders spare
no money for the development of plant; about one billion rubles have been
recently invested in implementing innovative products, modernization of
production, and scientific activity. This has strengthened not only the
material and technical base of the company.
It is even more
critical that we strengthen the company's staff, including at the expense of
scientific workers from the closed research centers, such as the All-Union Research
Institute of High-Frequency Currents. Even now, the employees who came in
recent years are implementing essential tasks, for example, creating
high-frequency generators for processing of high-temperature ceramics. This
work is being commissioned by Rosatom.
Considering the scale
of work and complexity of the created devices, it makes sense to think about
work for export as well. Berezin and his partners are interested in various
foreign markets, including developing ones. But one of the priority tasks is
further consolidation in the European market. In particular, the businessman is
planning to enter the Spanish market, which could be a promising area of
cooperation.
For the professionals
working at the company to concentrate on creating and producing unique
solutions, it was proposed to single out the plant's innovation department in a
separate direction.
Andrey Valerievich
appreciates the human mind and intellect very much and is ready to create any
working conditions necessary for talented employees. The businessman has never
put profit in the first place; development is what he works for and allows
others to work. Berezin is always glad to see top-notch specialists in his
team.
If we talk about the
plant's unique developments, in addition to developing and creating
installations for high-temperature ceramics, the company is involved in
producing devices based on silicon carbide. These devices are unique and have
no analogs in Europe. At the same time, these devices are used, among other things,
in the development of electric cars. Obviously, the development market is very
promising, including the development of the Spanish direction.
In conclusion, we
would like to point out a unique and increasingly high interest of Andrey
Berezin personally and Euroinvest Holding's subdivisions in general in training
specialists and human capital development in general.
The company has
actively invested in initiatives supporting young talents for the last few
years. For example, it co-financed the educational platforms of the Euler
Mathematical Foundation, the international Olympiad Formula of Unity / The
Third Millennium, and the regional competition Prometheus Star. Euroinvest also
created its own scholarship for undergraduate and graduate students who achieve
good results in their studies.
But this year, Andrey
Berezin announced new plans which, according to the experts, can make the
holding one of the key players in the modern education market. It is about
creating a principally new educational institution in St. Petersburg, the
governor's academy. They plan to choose the most talented children to study
here and make the most comfortable conditions for their development.
Recently the head of
Euroinvest said that, in general, the question of the future staff of the
academy has already been solved. And also about the selected site for the
construction. The educational institution will be located on the shore of Lake
Big, and the area of the territory will allow turning it into a virtual campus.
There is no doubt that
if these plans are brought to life in the nearest future, the holding will have
no problems with the staff increase. Moreover, the hopes to continue expanding
into global markets will also be more than real.
