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7 Ways Your Next Car Could Control More Than Just The Road

News Image By PNW Staff July 15, 2026
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For more than a century, the automobile has represented one thing above all else: freedom.

It gave ordinary people something previous generations could only dream about—the ability to leave whenever they wanted, travel wherever they wished, and answer to no one but the rules of the road. The family road trip, the Sunday drive, the open highway—all became symbols of independence because once you held the keys, the destination was yours to choose.

That freedom may be entering a new era.

The latest controversy surrounding Subaru's expanded EyeSight driver-monitoring system illustrates why. Owners have taken to social media describing a vehicle that constantly watches their eyes, issues alerts after brief glances toward the radio or scenery, and, under certain conditions, can conclude the driver is "unresponsive." If that happens, the system is designed to issue escalating warnings and, if necessary, slow the vehicle, steer it toward the shoulder, and activate its hazard lights.

Subaru—and other automakers adopting similar technology—say these systems are intended to save lives. In many situations, they likely will.

But the larger question isn't whether these technologies can improve safety.

It's whether we're quietly accepting a future where our cars don't simply obey us anymore—they increasingly evaluate us.

Viewed individually, each innovation appears reasonable.

Viewed together, they reveal one of the most significant transformations in transportation since Henry Ford introduced the Model T.


1. Your Car Is Watching You

For most of automotive history, the only person watching your driving was the passenger sitting beside you.

Today, many new vehicles include inward-facing cameras that monitor eye movement, blinking, head position, and signs of distraction or fatigue. Cadillac's Super Cruise, Ford's BlueCruise, Mercedes-Benz, BMW, Volvo, and Subaru all employ various forms of driver-monitoring technology.

Manufacturers argue these systems reduce accidents by detecting drowsy or inattentive drivers before tragedy strikes. That's a compelling goal.

Yet many Subaru owners say the latest EyeSight system can feel overly sensitive, issuing warnings after momentary glances to adjust the radio, check navigation, or even admire the scenery. What one driver sees as a harmless glance, the computer may interpret as dangerous distraction.

The issue isn't simply that the vehicle is watching. It's that every new camera and sensor creates another stream of highly personal data.

If these trends continue, one could imagine future systems becoming increasingly sophisticated—recognizing stress, illness, emotional state, or even identifying every individual who sits behind the wheel. 

The question isn't whether your car can watch you.

It's who owns what it sees.

2. Your Car Knows More About You Than You Think

Modern vehicles remember far more than most drivers realize.

Navigation systems store destinations. GPS logs travel routes. Bluetooth identifies the phones that regularly ride in the vehicle. Connected apps remember favorite locations and travel habits.

Over time, your vehicle can quietly assemble an incredibly detailed picture of your life.

It knows where you work.

Where you worship.

Where your children go to school.

Where you receive medical treatment.

Even your favorite restaurants and vacation destinations.

This isn't merely theoretical. General Motors faced widespread criticism after reports that driving data collected through its OnStar Smart Driver program had been shared with data brokers whose information was used in insurance risk assessments. GM later announced changes to the program following the controversy.

That episode demonstrated something important: driving data has real value.

Travel history could become one of the most valuable forms of personal information ever collected. Combined with smartphones, payment systems, and other connected devices, location data has the potential to reveal an extraordinary amount about a person's daily life.

Technology has made that possible.

Society must decide how comfortable it is with the implications.


3. Your Driving Is Becoming A Digital Score

Insurance companies are increasingly measuring how we drive.

Programs such as Progressive Snapshot, State Farm Drive Safe & Save, and Allstate Drivewise reward drivers willing to share information about acceleration, braking, speed, mileage, and driving habits.

Participation is generally voluntary, and many safe drivers appreciate the discounts.

But these programs also reveal a larger trend.

Driving behavior is becoming measurable.

Searchable.

And valuable.

Today those scores primarily affect insurance premiums.

Driving profiles could be used in other settings as well—from fleet management and commercial driving to vehicle rentals or future transportation services.

Whether society ever chooses to move in that direction remains to be seen. The point is not that such outcomes are inevitable, but that technologies capable of creating detailed driving profiles already exist.

The automobile is no longer simply transporting people.

It is generating data.

4. You May Own The Car—But Not Control It

Buying a vehicle once meant owning everything it contained.

Increasingly, software has changed that relationship.

BMW has experimented with subscription services for features such as heated seats in certain markets. Mercedes-Benz offers software upgrades that unlock additional performance. Tesla routinely adds—or changes—vehicle capabilities through over-the-air software updates.

Imagine explaining to your grandfather that after buying a $70,000 automobile, you might still pay a monthly fee to activate equipment already installed inside it.

The shift is subtle but significant.

Ownership is becoming intertwined with software licenses.

Soon more vehicle functions will be governed not by mechanical components but by digital permissions. That doesn't mean manufacturers intend to misuse such capabilities. It does mean consumers should think carefully about what ownership means in an era when software increasingly determines how products function.

5. Artificial Intelligence Is Starting To Make Driving Decisions

Automatic emergency braking.

Lane-keeping assistance.

Adaptive cruise control.

Emergency steering.

Subaru's Emergency Stop Assist.

These innovations have undoubtedly prevented accidents and saved lives.

Yet they also represent something unprecedented.

For the first time in automotive history, vehicles are beginning to make decisions that once belonged exclusively to drivers.

Today's systems intervene primarily during emergencies or when they believe a driver is incapacitated. In those circumstances, the technology can be a remarkable safeguard.

But if these trends continue, one could imagine future debates over where assistance ends and authority begins.

Should software intervene only to prevent collisions?

Should it prevent a fatigued driver from continuing?

Should it someday refuse to start if it determines the driver is impaired?

Those questions may sound futuristic today.

Then again, so did cars capable of steering themselves only a decade ago.

Every generation invents tools that help people.

This is one of the first generations creating tools that increasingly evaluate—and sometimes decide for—people.


6. Safety Today...Control Tomorrow?

History shows that many surveillance technologies begin with worthy objectives.

Airport screening followed terrorist attacks.

Traffic cameras sought to improve intersection safety.

License plate readers helped recover stolen vehicles.

Driver-monitoring systems aim to reduce distracted and impaired driving.

Each innovation addresses a legitimate concern.

Congress also directed the Department of Transportation through the 2021 Infrastructure Investment and Jobs Act to establish standards for advanced impaired-driving prevention technology in future vehicles. The details continue to evolve, but the broader conversation illustrates how technology is becoming increasingly central to automotive safety.

Meanwhile, transportation policy is changing elsewhere.

London has congestion pricing.

New York has implemented congestion pricing in parts of Manhattan.

Oregon has experimented with mileage-based road-use programs.

Supporters view such policies as practical responses to congestion or infrastructure funding. Critics worry they could gradually expand government oversight of personal travel.

Imagine a future where technology makes increasingly personalized transportation policies technically possible. Whether society embraces or rejects those possibilities will ultimately depend on the values citizens choose to protect.

7. The Automobile Is Quietly Redefining Freedom

In 1975, a car was primarily steel, rubber, gasoline, and mechanical parts.

Today it is increasingly a connected computer on wheels.

It communicates with smartphones, cloud services, navigation providers, charging networks, insurers, emergency responders, and software platforms. It receives updates over the internet. It continuously generates data. In some cases, it can even intervene when it believes something has gone wrong.

None of this means connected vehicles are inherently dangerous.

Many of these innovations genuinely improve safety and convenience.

But together they represent a profound shift in the relationship between people and the machines they drive.

Students of Bible prophecy have long recognized that Scripture describes a future in which unprecedented systems of economic and societal coordination become possible. The Bible does not identify the technologies involved, but each passing year reminds us how quickly ideas once confined to science fiction become everyday reality.

Connected vehicles are another reminder that the technological capability for widespread monitoring, digital verification, and interconnected systems is developing at remarkable speed.

Wise Christians need not fear every innovation.

Nor should we blindly embrace every convenience without considering its long-term implications.

George Orwell imagined a world where citizens were watched through screens mounted on the walls of their homes.

Few imagined we might voluntarily purchase those screens, mount them inside our own vehicles, and call them progress.

The automobile once symbolized freedom because it expanded where people could go.

Tomorrow's vehicles may be remembered for expanding what others know about where we go—and perhaps, one day, how much influence technology has over the journey itself.



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