Faith-Based Film Business Is Trying New Ways To Attract Audiences
By Ryan Faughnder/Los Angeles Times March 19, 2018
Share this article:
In late February, actor Dennis Quaid joined religious rock group MercyMe at a Dallas concert to sing — and promote his new movie. The band has toured for much of the last year in support of the new film "I Can Only Imagine," which tells the story of how lead singer Bart Millard wrote the bestselling…
**UPDATE - "I Can Only Imagine" has smashed opening weekend expectations and has received a A+ Cinema Score with moviegoers. The film will be expanding to several hundred more theaters - be sure to check it out and show your support for faith based films.
