CEO of Euroinvest Andrey Berezin: Spain Has Prospects for the Future
By
Spain has always attracted business people from
all over the world with its comfortable business environment. This country has
rapidly developed its tourism and food industry, development, services, and
trade. Entrepreneurs from Russia actively cooperated with their Spanish
partners on a mutually beneficial basis.
Today's realities dictate new conditions, but
this does not mean commercial ties have been severed forever. There are some
areas, such as medicine, high technology, instrumentation, and investment, in
which work has either not ceased at all or continues to be carried out with
certain peculiarities in mind.
Beginning
of Success
Russian entrepreneur Andrey Berezin, CEO of the
Euroinvest holding, finds new directions for his business under challenging
conditions. Yes, times today are complex, Berezin admits, but we cannot say
that they have not brought us new exciting opportunities.
Berezin, a graduate of D.F. Ustinov Leningrad
Mechanical Institute, started his business in the difficult 90s. He realized
that international partnership had undeniable prospects as an ambitious young
man. Quickly assessing the most promising current conditions direction, he set
up container shipments of goods and products from England. This is how Berezin
not only started his way to significant business but also clearly marked the
vector of all his future activities - always taking care of people.
As the entrepreneur said in one of his
interviews, the fact that he managed to grow into a severe business person
without tarnishing his reputation and always doing business honestly, even in
those difficult times, laid a solid foundation for his future career.
Today Berezin's business includes activities in
various directions, but always the money earned goes to help people, to support
young talents, and to develop real professionals.
Promising
Direction
It would be wrong to say that the entrepreneur's
talent is cramped in Russia; he is just used to working as productively as
possible and looking for optimal conditions for growth and earnings. Of course,
the sphere of his interests is also located outside our country.
The construction company Euroinvest Development,
which has long and productively developed under the wing of Euroinvest, has
proved itself on the best side in Russia. It is known by everyone in St.
Petersburg and the Leningrad region, where the company is most active. The
company is known for its revolutionary projects in housing (for example, the
innovative Residential Complex in Murino) and for being called the most
client-oriented developer in the Leningrad region.
Andrey Berezin decided long ago to pay special
attention to development as not only a perspective but also an exciting
direction. He started buying land in the Leningrad Region and in the city limits
a long time ago, even before he had the idea to create Euroinvest Development.
Things were going well, and Berezin became interested in similar European
projects.
A few years ago, he found reliable partners in
Italy and tried his hand at real estate projects there. The partners developed
some exciting and favorable solutions for clients, offering a wide range of
real estate, from simple apartments to real castles.
The Italian experience still helped Berezin to
hone his new skills and further strengthen his already rich experience in the
field. Today the businessman, looking ahead, is thinking about what projects
could be implemented in Spain, which is so beloved by many. The businessman and
his team are ready to work not only with their compatriots but also with
foreign clients. All the more so, there is considerable experience.
Tourism
and Recreation
The thirst for activity and development of new
directions remains unquenchable for Andrey Berezin. The entrepreneur does not
discount the tourism business when considering further potential projects in
Spain. If you try this new direction, the country seems more than promising.
The field of activity is also the widest: - rental - hotel business - restaurant business - personnel training Many of these activities the businessman has long
been actively developing in Russia. He is looking at others, not discounting
the possibility of concluding some deals and continuing to act through
partners. It is not unimportant that this area in the future can give our
compatriots a lot of jobs.
In addition, Spain is a promising investment
market, and this kind of activity is a result of Euroinvest holding. Andrey
Berezin is ready to develop this direction in the country.
Today, when many companies are leaving our
country, investing as a business can be both extremely profitable and
destructive. Everything depends on experience, knowledge, and the ability to
make crucial decisions quickly. Andrey Valerievich emphasizes that even a good
asset may not be helpful to everyone.
First of all, it concerns doing business in
Russia when a severe company has an opportunity to buy out foreign competitors.
Invest not only in the process itself but also in equipment and immovable
property. Berezin gives an example of how his company has received purchase
offers from Nokian Tyres to a gas station fast food chain.
At first glance, the offer is tempting and must
take, but it makes sense to assess your and your business's capabilities
impartially. "Why do I need tires?" elaborates
Berezin, – "It's entirely out of our line of work. There are things that
only profile investors should do, the businessman stresses. At the time of the
deal, you need to have all the information from the finer points of production
to the raw material base”.
If you invest your energy and money, you should
invest in a business in which you are already a high professional or in a
related industry. Today, the entrepreneur's team is thinking about investment,
development, and the tourist component in Spain.
But while the tourist direction is still only in
the businessman's plans, the critical and complex project of his own, the
production of medical devices, is always a priority for him.
Key
Area
Euroinvest Holding, which owns Svetlana PJSC
(which develops, creates, and sells electro-vacuum devices and microelectronic
products), includes its subsidiary Svetlana-Roentgen. This unique company
develops devices designed to diagnose and treat oncological diseases.
In addition, the company produces unique X-ray
tubes, the scope of which is excellent; they are bought for customs, forensics,
and medical devices. Many countries, not only European countries, purchase such
tubes because the appropriate modification allows using them in foreign X-ray
machines.
Berezin plans to offer this work to his Spanish
colleagues in the future since this necessary equipment for modern medicine is
not yet produced in this country.
The issue of cooperation with Spain in the
medical field does not end there. In the near future, Andrey Berezin plans to
launch the production of unique devices for treating lung cancer. The prototype
device has already been successfully presented in Russia and has passed the
first clinical tests. This apparatus allows for radiation therapy during
surgery (intraoperative treatment) when the doctor simultaneously removes the
malignant tumor and uses X-rays to treat the affected areas. By the way, this
is not the only Euroinvest project that can help doctors in the fight against
cancer. The specialists are no less interested in the X-ray device for rapidly
diagnosing breast tumors created at the holding enterprises. Its prototype is
also being prepared for mass production.
The businessman is sure it is necessary to share
such developments. After all, we are discussing the fight against one of the
worst diseases. Importing the device to Spain, not the wealthiest country in
the EU, would also be helpful because the cost of foreign analogs of similar
instruments is three times higher.
Famous
Svetlana
Generally speaking, Euroinvest Holding also has
vast experience and interest in imports and purchases of parts and equipment
here. Svetlana PJSC is a genuinely unique enterprise, established as far back
as 1889 with the production of the first Russian incandescent bulbs.
Andrey Berezin became a shareholder of the
company ten years ago. Since then, Svetlana has been actively developing, and
its products are exported to more than 20 countries. Not surprisingly, Berezin
came up with the initiative to create a distributed cluster of the domestic
electronics sector within the company.
"Svetlana has been a recognized and, one
might say, an unsurpassed leader in the field of electronic instrumentation for
more than a hundred years, so the idea to develop domestic products at this
very enterprise is more than logical.
The shareholders spare no money for the
development of Svetlana; about one billion rubles have been recently invested
in implementing innovative products, modernization of production, and
scientific activity. This has strengthened not only the material and technical
base of the company.
It is even more critical that we strengthen the
company's staff, including at the expense of scientific workers from the closed
research centers, such as the All-Union Research Institute of High-Frequency
Currents. Even now, the employees who came in recent years are implementing
essential tasks, for example, creating high-frequency generators for processing
of high-temperature ceramics. This work is being commissioned by Rosatom.
Considering the scale of work and complexity of
the created devices, it makes sense to think about work for export as well.
Berezin and his partners are interested in various foreign markets, including
developing ones. But one of the priority tasks is further consolidation in the
European market. In particular, the businessman is planning to enter the
Spanish market, which could be a promising area of cooperation.
For the professionals working at the company to
concentrate on creating and producing unique solutions, it was proposed to
single out Svetlana's innovation department in a separate direction
Andrey Valerievich appreciates the human mind and
intellect very much and is ready to create any working conditions necessary for
talented employees. The businessman has never put profit in the first place;
development is what he works for and allows others to work. Berezin is always
glad to see top-notch specialists in his team.
If we talk about Svetlana's unique developments,
in addition to developing and creating installations for high-temperature
ceramics, the company is involved in producing devices based on silicon
carbide. These devices are unique and have no analogs in Europe. At the same
time, these devices are used, among other things, in the development of
electric cars. Obviously, the development market is very promising, including
the development of the Spanish direction.
In conclusion, we would like to point out a
unique and increasingly high interest of Andrey Berezin personally and
Euroinvest Holding's subdivisions in general in training specialists and human
capital development in general.
The company has actively invested in initiatives
supporting young talents for the last few years. For example, it co-financed
the educational platforms of the Euler Mathematical Foundation, the
international Olympiad Formula of Unity / The Third Millennium, and the
regional competition Prometheus Star. Euroinvest also created its own
scholarship for undergraduate and graduate students who achieve good results in
their studies.
But this year, Andrey Berezin announced new plans
which, according to the experts, can make the holding one of the key players in
the modern education market. It is about creating a principally new educational
institution in St. Petersburg, the governor's academy. They plan to choose the most
talented children to study here and make the most comfortable conditions for
their development.
Recently the head of Euroinvest said that, in
general, the question of the future staff of the academy has already been
solved. And also about the selected site for the construction. The educational
institution will be located on the shore of Lake Big, and the area of the
territory will allow turning it into a virtual campus.
There is no doubt that if these plans are brought
to life in the nearest future, the holding will have no problems with the staff
increase. Moreover, the hopes to continue expanding into global markets will
also be more than real.
