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The advantages of custom inflatables for brand promotion and advertising

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When running a business or promoting a new product, raising visibility, and making your brand stand out from the crowd are essential. And there are a few ways you can do this, with advertising and marketing being some of the best practices to help you. Custom inflatables allow your company to demand attention from passing trade. They can help with identification in a crowd, as well as draw attention to your product by making it stand out in a bright, bold, and eye-catching way. Read on as we take a closer look at the types of giant inflatables you could choose from and the advantages that come along with using them.

Types of giant inflatables

If you’re thinking about implementing a giant inflatable into your next event or getting your brand recognised, there are a few different types that you can choose from. Here are some of the most popular:

Inflatable bespoke shapes: You can choose whichever shape you like when choosing your perfect giant inflatable. Many companies that supply these advertising tools can create an inflatable to suit your company, so it’s totally unique to you. Whether that’s an animal, a larger version of your product, or an item that’s associated with your brand. If you can think of it – it can be made!

- Air dancers: You’ll recognise these inflatables – long, inflatable, waving characters that stand tall outside a showroom or event. They’re making a comeback and are a great way to attract attention to your brand.

- Inflatable arches: Arches are a perfect way to mark the start and finish of a race, at a charity event, or simply to attract the attention of your target audience. You can have them designed in whichever way you’d like, to suit your company and brand, in standout colours.

- Inflatable does: Domes are inflatable structures that can be used at events so that your customers can identify you in a crowd. They can be branded to suit your requirements and can work perfectly if you’re promoting outdoors.

Visibility

One of the primary advantages of custom inflatables is their visibility. Inflatables are large and eye-catching, making them ideal for promoting a brand in high-traffic areas. They can be placed in public spaces such as parks, beaches, and busy street corners, attracting the attention of a large number of people. With a unique design and bright colours, inflatables stand out from the crowd and make a lasting impression on potential customers.

Portability

Inflatables are lightweight, easy to transport, and can be set up quickly, making them a convenient option for promoting a brand at events and trade shows. They can be packed into compact bags, making it easy to take them on the road to different locations. This allows businesses to reach a wider audience, increasing their brand exposure and promoting their products or services to new customers at a range of events or shows.

Customisability

Inflatables can be designed and manufactured to meet specific brand requirements, including size, colour, and shape. Businesses can choose from a wide range of options to create a custom inflatable that represents their brand and captures the attention of potential customers. This level of customisation allows businesses to showcase their unique brand personality and stand out from the competition.





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